If you are like most entrepreneurial women, you went in to business for two reasons - because you wanted to bring something into the world or serve in some way (the big "P" Purpose) and because you wanted to earn money doing it (the little "p" purpose). But are you giving adequate and equal attention to both "P's"? In this episode, bestselling author and coach Alex Strauss talks about how favoring one over the other is likely to tank your business over time. 

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